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Loyalty Marketing
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To remain competitive, secure your customer base. Understanding all customer interaction channels and data is the key to enhancing brand experience, customer retention and revenues.
Our innovative database marketing solution revolutionized a client’s approach to retaining customers. Our insight was to accelerate the trade cycle by convincing its current product owners and re-finance them to re-purchase with our client before they were approached by competitors. Today our client has over 30% of its marketing budget allocated to trade cycle acceleration initiatives.
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Loyalty programs: reward customers with custom, fully-integrated loyalty cards that earn service rewards or points.
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Lifecycle coupons: target your inactive customer base and get them back to the service department and onto the sales floor.
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Statement/ invoice messaging: leverage customer specific data to target and deliver high probability action messages through your invoices and account statements.
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Events: plan and promote exciting, crowd-inducing product care/ education events and test drive initiatives to effectively target and motivate buyers.
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Proactive communications: mobile messages or coupons instantly deliver customers to your store or website in real time.
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Point-of-purchase: sell more with emotion-invoking mobile messaging offline at your sales or service counter, or online at checkout.
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Appointment scheduling/ reminders: keep customers coming back and stay in contact 24x7 with voice, mobile or direct mail communications.
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Integrated analytics - campaign - contact center solutions: for end-to-end control over leads, orders and fulfillment.
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Minacs Marketing Solutions website.
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As an extension of your brand, we ensure that every communication to the customer following a purchase reinforces your brand with targeted messaging.
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Leverage technology and advanced analytics to deliver loyalty offers and incentives to specific customers based on product mileage/ lifecycle stage.
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Our multi-channel, customer lifecycle based approach uses innovations like invoice messaging service reminders, incentives and surveys create touch points for you.
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