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Our customer events drive an average of $24.71 in incremental services revenue for every marketing dollar spent by our clients.
Unified Customer Experience Management for Automotive OEMs!
Our cross-channel Aurora Suite solutions harness Cloud technologies and combine the power of social, mobile, digital and traditional marketing to help you grow sales, service and parts revenues profitably!
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Aditya Birla Minacs Corporate Fact Sheet
An overview of our business solutions, industry recognitions, global delivery centers and other quick facts.
   
Vision 2020 Read our ground breaking thought paper Vision 2020 | Waves of Change, Business Virtualization and Directions for Outsourcing
 
   

Social Customer Service


  

 

Ignoring the phone channel may be unthinkable, but experts estimate that up to 95% of Facebook wall posts on company pages go unanswered. If you’re not thinking about social media as a customer support channel, you’re missing crucial opportunities to extend your customer service reach, learn from your customers, share information and engage with them, and ultimately decrease total customer support costs.


Minacs’ experience delivering comprehensive integrated customer relationship management (CRM) helps you todeliver a holistic brand experience for your customers. By partnering with industry leaders Radian 6 for social monitoring and Jive Software for community hosting, oursocial customer service solutions not only facilitate customer service through social media channels, but user-friendly knowledge bases and online communities allow your contact center staff to leverage customer knowledge for better first contact resolution via traditional touch points.
 
   
Solutions
Loyalty Marketing from Minacs miConversations (customer support channel)
  • Promote upcoming products or offers
  • Engage enthusiasts and influencers
  • Route and respond to brand and product queries.
Loyalty Marketing from Minacs miKnowledge (social media analytics)
  • Assess brand health and customer sentiment
  • Gauge impact of new product/service launches
  • Understand upcoming product/service buzz.
Loyalty Marketing from Minacs miCommunity (collaborative peer-to-peer online communities)
  • Identify influencers and understand community conversation and best course of action
  • Provide employees with access to live, real-time experts worldwide
  • Accommodate threaded discussions, comments, live chat, document and image upload, blogging forums as well as advanced features such as wikis, multimedia (audio, video) support, polling and surveys, and social networking features.
 
Minacs Blogs
Blog: ExpertSource
March 26, 2012  10:30 AM
Delivering a Better Customer Experience Through Social Media
By Brent Drewry
Social media has many marketing benefits and traditionally, that’s how companies have been leveraging social networks. Of course...
more>>
You may also enjoy these posts:
Customer Experience: Don’t Ignore User-Generated Content
Social Media in Your Multi-Channel Marketing Strategy: 7 Tips for Success
  
More About Us



As an early industry pioneer providing business solutions to clients, Aditya Birla Minacs has earned its reputation for trust, partnership, service excellence, global vision and deep domain knowledge.


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