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Author Profile
Regina Antonio
(Formerly) Director, Marketing at Aditya Birla Minacs
Regina had over 15 years’ experience consulting and managing technical writing and documentation projects for large corporations before transitioning to writing sales proposals and marketing collateral. She joined Minacs in 2003 as Manager, Marketing Communications, a “catch-all” title for a role that involved various corporate marketing and sales support activities.
Over the years, Regina progressed to take on additional responsibilities and, in her role as Director of Marketing, she continually took on an ever-growing mandate to help the sales team achieve their goals, while driving new initiatives in social media, analyst relations, and public relations.
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Editor’s Note: This blog was originally published in contentmarketinginstitute.com in September 2012 and has been reproduced here with permission. more>>
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Editor’s Note: This blog was originally published in contentmarketinginstitute.com in September 2012 and has been reproduced here with permission. more>>
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TRANSFORMING THE MARKETING FUNCTION FOR BUSINESS RESULTS

When India-based outsourcing services provider TransWorks acquired the Canadian BPO company, Minacs, in 2006, the union did not start out exactly like a match made in heaven. more>>
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