Nilanjan is responsible for Minacs' marketing function, including brand development, communication, sales and presales support. He joined the Aditya Birla Group in 2001, to start up the then Birla Technologies' enterprise solutions business. After the acquisition of PSI (now Minacs IT), he led business development for its range of IT services in India and South East Asia. He later set up its marketing function in 2006.

Nilanjan brings over two decades of business experience in the computer, office automation, software and outsourcing industries to enrich Minacs' marketing strategies. Prior to the Aditya Birla Group, Nilanjan headed the e-business applications unit of Intentia South Asia based in Mumbai, leading its effort to establish the Swedish ERP major's footprint in this part of the world. He began his career with HCL, working across several divisions of the HCL group over ten years, and then helped start up Airborne Express' Indian venture where he headed Sales, Marketing and Customer Services.

Nilanjan is an electronics engineer from Bangalore University and has trained in the Management Development Program at XLRI, Jamshedpur.