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Insights on outsourcing solutions, business process outsourcing, technology and industry trends from value partnering with organizations globally
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customer relationship management, digital convergence, multi-channel marketing, marketing services, brand management
business acceleration, global delivery model, business process outsourcing, process excellence, agility
The social enterprise, loyalty management, digital marketing, analytics, customer experience, Voice of the Customer, social CRM
Vision 2020, Business Virtualization, Outsourcing, Core Sourcing, Expert Sourcing, Value Partnering
Author Profile
Joanne Morrison
Manager, Marketing Communications at Aditya Birla Minacs
At Minacs, Joanne is responsible or several content marketing, brand messaging, and social media programs. Her interest in content marketing naturally evolved from her 15-year writing career, during which she published articles and essays in a range of publications including the best-selling “Chicken Soup for the Soul” series. Today, her focus is on business-to-business marketing and content for sales strategies.
Read my posts
September 26, 2012 10:30 AM
Innovation in Outsourcing: What We Can Learn from Google’s 20% Doctrine
There is much talk these days about innovation in outsourcing. Clients expect it but don’t value it enough to want to pay for it. Providers say they..  more>>
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January 25, 2012 3:13 PM
Is Your Brand Suffering from Multiple Personality Disorder? 5 Secrets to Presenting a Coherent Voice
With “free” access to millions of prospects and the ability to target your audience according to any number of demographic criteria, multi-channel.   more>>
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