Heather Boag is an independent Social Media & Content Strategist who loves finding innovative ways for businesses to engage consumers online. For the past year, Heather has worked directly with Minacs, helping the company to launch its new suite of digital marketing initiatives and build its Web presence in North America. Graduating from Wilfrid Laurier University in 2006 with a degree in Communications and Marketing, Heather immediately built a career in the online marketing space and has managed communications for a variety of businesses.